Bircata is an e-commerce furniture website offering stylish home, office, and outdoor furnishings at competitive prices. The project focused on enhancing Bircata’s online visibility, improving site performance and SEO, and attracting genuine customers looking for quality furniture, transforming Bircata from a basic online store into a trusted, high-authority furniture brand.
Bircata is an e-commerce furniture website offering a wide range of home, office, and outdoor furnishings. When the project began, the website had limited online visibility, low search engine rankings, and minimal traffic from potential customers. The main goal was to enhance Bircata’s digital presence, improve SEO performance for competitive furniture-related keywords, and increase qualified traffic, ultimately positioning Bircata as a trusted and high-authority online furniture brand.
The project faced several critical challenges. The client’s website had very weak crawler ability, resulting in poor indexing and visibility on search engines. Google Search Console reported over 362,000 errors, indicating serious technical issues. Additionally, website speed was slow, affecting user experience and SEO performance. The goal was to resolve these technical problems, optimize the site speed, and improve overall search engine visibility to meet the client’s requirements.
A thorough audit of every page was conducted to identify technical issues, indexing problems, and areas for improvement. This helped create a clear roadmap to enhance the website’s SEO performance and overall user experience.
Pages with redirect issues were identified to ensure users and search engines were properly guided to the correct URLs. This reduces errors, improves crawlability, and enhances search engine rankings.
All technical problems, including broken links, improper redirects, and indexing errors, were resolved. This ensures the website functions smoothly and meets SEO best practices.
Over 362,000 errors reported in Google Search Console were analyzed and corrected. Resolving these errors improves site indexing, enhances search visibility, and ensures the website is fully compliant with Google’s standards.
Site speed was optimized by reducing load times, improving performance, and enhancing mobile responsiveness. Faster websites not only improve user experience but also contribute to higher search engine rankings.
Canonical issues were corrected to prevent duplicate content problems and ensure search engines index the correct pages. This strengthens site authority and improves overall SEO effectiveness.
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